How to Promote Your Product Using Video (p. 192)

From How to Shoot Video that Doesn’t Suck, Page 192:

To promote your product using video, you’ll want to intrigue a potential customer into learning more. Which means you’ll need a big idea and plenty of entertainment value. A great video grabs your attention even when you have no interest in buying the product.

Someone sent me a link to Blendtec’s “Will It Blend?” videos, which have millions of hits each. I don’t watch them because I’m endlessly fascinated by blenders.  I watch because I’m endlessly fascinated by Blendtech’s slo-mo video of blenders pulverizing things they shouldn’t, like … Read the rest

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