Lessons from a Great Book Video

When I spoke to a gr0up of publishing marketers this past fall in New York, there was a lot of discussion about book videos. Bottom line:  we know we need them, but they’re difficult to do well and oh by the way, expensive.

And is this not the same way much of business feels about video (he asked Shakespearically)? Wouldst we all not prefer everything in our lives to be cheaper and easier?  Verily.  Who has the time– just crank something out and post it!

Bad idea.  Cheap, badly done video doesn’t just turn off viewers (who will run like … Read the rest

Read More