Book marketing Archives - Steve Stockman

I spoke this past week in New York to the Publisher’s Advertising and Marketing Association. Great location (Random House on Broadway), great sandwiches (chicken and pesto on a great baguette) and lively discussion (scroll down here for coverage) about the need for publishers to upgrade their commitment to video as a promotional tool (read:  spend more time and money.)

We talked about 10 Things Book People Need to Know about Video, but since most of them apply to most businesses, I’m reprinting them here:

1. Entertain or Die:  Nobody watches bad video.  There are too … Read the rest