This week a post on Linked-In reminded me that all good video must “ask for the order” and contain a clear “call to action.”
This concept was, as far as I can tell, invented by someone in an ad agency, maybe in the ’80s, and repeated enough that many people take it as gospel. The idea is that your marketing video must tell the customer exactly what you want them to do, and then request that they do it.
Thus a TV commercial that includes the magic phrase “Buy a Toyota tomorrow and save $200!” is presumed to be way … Read the rest
