Generic Animation: Another Toy You Don’t Need

In a Facebook thread last week after my Marketingprofs.com seminar one person bemoaned the expense of shooting live action. “Maybe post production animation is cheaper?” he wondered. Someone else jumped in and recommended Flixpress.com– a place you can get very inexpensive (sometimes free!) customized animations.

I took a look, and created the sample animation above.  Although I just threw in images and titles at random, you get the idea.  Almost everything on the site is similarly slick, similarly constructed and similarly long and boring. Sure, it’s cheap, but so is fast food.

Here’s the problem with generic animation:  it looks … Read the rest

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