Since everyone alive today has been watching film and video from birth, we all have some idea of what bad film and video look like. It’s that stuff you click out of instantly on your browser or your remote, often within 15 seconds of starting it.
“I know bad video when I see it” works great when you’re the consumer, but not so well when you’re the creator. Creators not only need to know bad video when they see it, they need to know bad video before they see it. Ideally even before they start shooting it.
How do you … Read the rest