For Pros

Making Great iPhone Video

By Jan 16, 20125 Comments

Steve Krafft, a veteran Phoenix TV reporter and good friend, submits this guest post on shooting great iPhone video — then puts his reputation where his mouth is by showing you one!  

If you have an iPhone 4 or the new 4s, and you’re using the techniques in How to Shoot Video That Doesn’t Suck you will find it easy to fill your phone with lots of great video clips. You’ll have a rich assortment of angles and perspectives. You will have natural sound on your video. The raw material is there to produce something truly memorable.

So what do you do next on your iPhone? Download the iMovie app. For under 5 bucks it turns your phone into a editing suite. The app is so user-friendly you can learn how to work it without reading instructions, but there are great free tutorials if you need them.

Here are a few tips and tricks I learned editing my movie (below) with iMovie:

Change Perspective! You want to keep the point of view fresh for the viewer. Mix long establishing shots with medium shots and closeups. For example, I might begin a clip with a closeup of a smile, or perhaps a tear, then cut to a wider shot showing where that person is and what he or she is doing.

Transitions are important! iMovie has pre-designed transition graphics that range from playful themes to news wipes. Used sparingly, they give your video a nice finished look.

Pay attention to sound! You can record your own narration to run under the video clips by pressing the little microphone on the screen. iMovie also lets you add in music beds that come with the app, or music from iTunes. Make sure to keep natural sound and music beds in the background so they don’t overwhelm any narration you record.

Once you finish your iMovie, you can send it to iTunes or load it directly onto your iPhone Camera Roll, YouTube, Facebook, Vimeo and CNN iReport. It’s easy!  iMovie is a palette and you are the artist.

Thanks Steve!  Read more about shooting great iPhone video.


  • Amanda says:

    Good app. Going to buy. With some of the new stuff that is on the Iphones. I find it more convenient to shoot video with my iphone rather than get an expensive camera that is not nearly as portable.

  • Dan says:

    Not bad, but made me a little sea sick. Lots of panning. He needs to follow your "Move Point Shoot Stop" advice.

    BTW, I checked out your book from the library – How To Shoot Video That Doesn't Suck. I made it to chapter 8 before returning it. I don't think the library would appreciate all the marks and dogears I'm putting in it. I'm heading out to buy my own copy today. Great stuff!

  • Praverb says:

    Buying that iMovie app now…thanks Steve

  • adamg says:

    I liked but just felt odd as the interview with young woman happened …just felt like fourthwall broke…some schools are ok with this I guess..Clear and to the point..Thanks

Leave a Reply

Copy link
Powered by Social Snap