Video vs. Real Life

Several readers forwarded this video.

It’s a great example of the principle of intrigue. Notice how the video sets up a game with the viewer– how will writer Charlene DeGuzman’s key point be revealed in each shot?  Once we know what her point is, we watch in horror, recognizing our own behavior over and over.

Instead of telling us answers, telling us what to think, this video invites us in and allows us to think.  Getting your audience to draw its own conclusions is so much more powerful than explaining.

And the point she makes about real life vs. … Read the rest

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How to Shoot Graduation Video that Doesn’t Suck, Part 2

Graduations:  An opportunity to be with family and create memories,  Graduation video:  An opportunity to, if you’re not careful, shoot some of the most boring footage ever.  Read on for more tips on how NOT to shoot graduation video that sucks (Did you miss part 1?  It’s here):

4)  Think in Shots:  Short shots involve viewers more than long, rambling video.  Don’t run the camera continuously. Just because you can shoot for 2 hours on your camera doesn’t mean you should.

5)  Find Your Hero:  Every shot in a video should have a hero—the person or thing … Read the rest

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