10 Tips for Great Holiday Video

Ah, Holiday memories.

Like the time you think your dad told a hilarious story– but you can’t hear him on the video.  Or the time young Sarah– or was it Matthew?– kept talking about “Santa Paws”.  Hard to tell which, because whoever’s face is too dark to see. And let’s not even talk about the video you shot of the lights and place settings and decorations and presents and…um…hardly any people at all.

Shouldn’t your Holiday video bring back memories… of the Holiday?   Of course it should.  And from now on it will.  Just follow these 10 tips for great … Read the rest

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Audio Book Out Now– Get Your Copy Free!

Were you lucky enough to get a new video camera or smartphone for Christmas?  Are you itching to get out there and give them a go?

Luckily for you, How to Shoot Video that Doesn’t Suck is now an audio book.  Load it onto your smartphone and you can listen while you shoot video.  How cool is that?  Distracting, yes, but also cool.

It turns out the most interesting part of narrating your own audio book is that one forgets what one has written, and then is pleasantly surprised when it turns out there’s some good advice in there.  … Read the rest

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Video vs. Real Life

Several readers forwarded this video.

It’s a great example of the principle of intrigue. Notice how the video sets up a game with the viewer– how will writer Charlene DeGuzman’s key point be revealed in each shot?  Once we know what her point is, we watch in horror, recognizing our own behavior over and over.

Instead of telling us answers, telling us what to think, this video invites us in and allows us to think.  Getting your audience to draw its own conclusions is so much more powerful than explaining.

And the point she makes about real life vs. … Read the rest

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