5 Tips for Father’s Day Video that Doesn’t Suck

Father’s Day Video.  Memorable–or as undercooked as the runny eggs and cold toast the kids bring Dad in bed?  Here are a five tips to improve the video you shoot this Father’s Day.

1. Find the Hero: Focus your attention on someone– anyone!  Having a hero invites us to think about our videos as stories about someone, which makes them more intriguing.

Choosing a hero changes the video.  For example, if Dad is the hero, your story might be “Dad gets woken up for breakfast in bed– at 4:30am.”  Told from Dad’s point of view, the story might alternate … Read the rest

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Checklist: 20 Questions to Make Your Video Great

Since everyone alive today has been watching film and video from birth, we all have some idea of what bad film and video look like.  It’s that stuff you click out of instantly on your browser or your remote, often within 15 seconds of starting it.

“I know bad video when I see it” works great when you’re the consumer, but not so well when you’re the creator. Creators not only need to know bad video when they see it, they need to know bad video before they see it.  Ideally even before they start shooting it.

How do you … Read the rest

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