Just Don’t: 6 Ways NOT to Shoot Video Interviews

I’ve written a lot about how to shoot video interviews (here, here and here, for example) but not a lot about how NOT to shoot video interviews. Here are some advanced “don’t do this” tips for you to go out and not do immediately:

1.  Don’t tell them what to say.  In commercial focus groups a few years back, we showed two different sets of “testimonial” type spots.  One set featured absolutely real people, who said real things about the product.  The other featured people saying more positive things about the product, but they were actors, and … Read the rest

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Respect the Process Podcast

I just discovered commercial director Jordan Brady’s podcast, Respect the Process.  I discovered it when he invited me to be on it, but it turns out I’m late to the party– he has a ton of subscribers and some really great guests.

The podcast is now up.  Jordan’s beat is creativity and (surprise!) process in film, video and entertainment, which I’m always happy to talk about and learn more about. We covered a lot of information– about shooting video, how to get started in unscripted television, and how he once shot a spot in my garage.

You can see … Read the rest

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