Like it or not, videos that don’t entertain don’t get watched.  Videos that don’t get watched might as well not exist at all.

To make sure you’re entertaining, think about your audience when you shoot. If you’re bored, so are they.  Another way to think about it is using this carefully calibrated audience behavior formula for Entertain or die:  Not entertaining=boring =“find something else to watch fast.”

Does this mean that you should turn your daughter’s birthday party into a screaming, hair-pulling reality-show? Your video would get watched, of course, but it might make relatives less likely to come to your next party.  I leave it to you to decide if this is a good idea.

But it does mean that you need to think about different ways to shoot your video.  How might you tell your story in a way that’s entertaining?

You can hear an extended riff on the concept below Hopefully, you will be entertained.


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