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Video Changes Society

By Video Marketing, For Pros One Comment

Chris Anderson from TED gives a great talk on how video can effect what he calls “Crowd Accelerated Innovation”– how a group of people who share a common interest can show off their best efforts and desire for innovation on video, and accelerate real change. TED videos are shot simply but elegantly.  They’re almost always clear and easy to watch.  And each one is 18 minutes long.  Worth the time. Check out these posts for more: Story Structure and “Arrival” William Goldman (Butch Cassidy and the Sundance Kid, The Sting, Princess Bride) wrote in his classic book Adventures in the Screen Trade…

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What video camera should I buy? 5 Questions to Ask

By Featured, Tips and Tricks 10 Comments

People love to worry about equipment, as if the right camera will take a more interesting video than the wrong camera. It won’t. You can shoot a great movie on your cell phone, and a bad one on an IMAX rig.

Manufacturers release a new video camera every 27 seconds and everyone’s needs are different. Rather than recommend cameras, let’s list the questions you should ask yourself when shopping:

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Obsession = Great Video

By For Pros Leave a comment

I often wonder if an idea I have for a film or video will be interesting to people.  The answer always seems to be the same:  If I find an idea that I’m willing to really commit to, to go all out to get it done in a way that really interests ME, then invariably others will also find it interesting. Case in point:  Pogo, an Australian artists who remixes popular films into techno song and video—both of which are spectacular.  You may not like techno, (or like me, you may not be able to even imagine the kind of…

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