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Rethinking Business Videos

By Video Marketing, For Pros 3 Comments

The web accelerates cultural trends.  Movies took almost 30 years to transition entirely to color.  TV took about 5 to go from black & white to color, and more recently took 6 years to transition to HD.  Web video was born in color, and HD is the norm now. If you did business videos a few years back, you need to upgrade.  It would be nice to imagine that the videos you created for next to nothing a couple of years ago will continue to work.  But they won’t, for the same reason that most 1980s TV shows and 1940s…

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Hot Webcam Rant

By Tips and Tricks Leave a comment

I admit it.  I like this guy. Philip DeFranco’s style of humor may not be yours– I think he’s pretty funny– but we can both admire his production style in this hot webcam rant. https://www.youtube.com/watch?v=3CzSqijeWIA&feature=topvideos If you’re doing a webcam rant, take some lessons from Phil: 1)  Write it— at least an outline– so you can make your points clearly.  DeFranco’s a news analyst, so he’s not only written his jokes, he had to do research to put his video together.  It shows. 2)  Decide on a look.  He’s got a smarmy home set in bold colors, against which he…

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Make Your Video Sound Great

By Tips and Tricks, For Pros 2 Comments

Sound brings video to life– a gunshot isn’t really scary without a big bang. This great video from Soundworkscollection.com shows how sound effects are added to movies.  There are a lot of great ideas you can adapt and  apply to your video sound (even if your videos don’t have horses in them.) Check out these posts for more: Video Sound in a Loud Room Is there a fix for trying to get decent video sound in a loud room such as a nightclub? Some cameras have a limiter in them that clamps down on the… Do I have to Watch Movies to…

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Video Changes Society

By Video Marketing, For Pros One Comment

Chris Anderson from TED gives a great talk on how video can effect what he calls “Crowd Accelerated Innovation”– how a group of people who share a common interest can show off their best efforts and desire for innovation on video, and accelerate real change. TED videos are shot simply but elegantly.  They’re almost always clear and easy to watch.  And each one is 18 minutes long.  Worth the time. Check out these posts for more: Story Structure and “Arrival” William Goldman (Butch Cassidy and the Sundance Kid, The Sting, Princess Bride) wrote in his classic book Adventures in the Screen Trade…

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What video camera should I buy? 5 Questions to Ask

By Featured, Tips and Tricks 10 Comments

People love to worry about equipment, as if the right camera will take a more interesting video than the wrong camera. It won’t. You can shoot a great movie on your cell phone, and a bad one on an IMAX rig.

Manufacturers release a new video camera every 27 seconds and everyone’s needs are different. Rather than recommend cameras, let’s list the questions you should ask yourself when shopping:

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Obsession = Great Video

By For Pros Leave a comment

I often wonder if an idea I have for a film or video will be interesting to people.  The answer always seems to be the same:  If I find an idea that I’m willing to really commit to, to go all out to get it done in a way that really interests ME, then invariably others will also find it interesting. Case in point:  Pogo, an Australian artists who remixes popular films into techno song and video—both of which are spectacular.  You may not like techno, (or like me, you may not be able to even imagine the kind of…

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