Entertain or Die!

Can You have Video without Story?

By For Pros One Comment

This is james in the Bay Area. I recently bought your book. I appreciate your approach of putting many filmmaking concepts in smaller ‘chunks’ to understand. I consider myself a serious amatuer/semi-pro videographer/filmmaker and enjoy the technical side of dSLR technology. My interest seems to be more around Nature/Landscape filming. Questions: 1) Do you have any extra advice when it comes to creating videos in this genre? 2) I’m always questioning whether my sequence of my shots will flow and be seamless. Should a Nature/Landscape movie sequence always have a beginning-middle-end as the story should as a whole? Some interesting questions, James. Thanks for writing….

Read More

Miraculous Video Cure! Man’s Video Stops Sucking!

By For Pros One Comment

This is only the second video I’ve ever produced, and the first video after reading your book. The video was shot entirely on a GoPro Hero. I think its apparent, especially to a trained eye, that I’m not using expensive equipment. But I was really influenced by your mantra that a great video can be shot on a cell phone. A compelling story beats technology any day! I must confess, I bent a few rules making this video. Some by choice (generic graphic, I couldn’t resist), others by impulse (I had to pan to keep the sharks in frame); though, quite honestly, I’ve learned that…

Read More

The True Meaning of Holiday Video

By Tips and Tricks 2 Comments

As the holidays approach, it’s time for us again to consider the age-old question we ask every Holiday Season:  Why do we shoot Holiday Video? My answer?  We shoot Holiday Video to remember. We want to remember our kids as they are now, because they will never be that way again.  We want to remember our parents and grandparents, because they don’t last forever.  We want to remember ourselves too—because whatever age we are now, it’s a hell of a lot younger than we’ll be in a decade. To really make your memories count this Holiday Season, focus your video…

Read More

10 Things Bloggers Need to Know about Video

By Video Marketing, For Pros Leave a comment

Blogworld and New Media Expo rolls into the Los Angeles Convention Center November 3-5 for an exciting weekend that I understand is being filmed for “Nerdy Introverts Gone Wild” on Spike.  Or maybe not. If you’re a blogger interested in using more video, you might want to check out my session Friday November 4 at 3pm.  Not surprisingly, it’s called “How to Shoot Video that Doesn’t Suck:  10 Things Bloggers Need to Know.”   Who knows, if I’m feeling really frisky, I may go to 11.  Or even 12! Register!  Attend!  Use this cool VIP code and save 20%: BWEVIP20 If you can’t…

Read More

Fixing Audio Cuts

By Tips and Tricks, For Pros, Your Questions Answered Leave a comment

Dear Steve– I am reading your book and have an urgent question about sound. I’ll be taking video of an upcoming family celebration. If I follow your advice to shoot short shots, I’ll be starting and stopping the camera a lot. I understand your point that our brains make visual sense of these cut-together images, but what about the sound? When I stop and start, conversations will be cut off and the resulting audio will be a jumble. How do I fix this? Cesar Vargas It’s true that when you start and stop the camera at a live event, sound transitions…

Read More

Making a Simple Interview Look Great

By Tips and Tricks, Video Marketing, For Pros 2 Comments

I’m living in Holland and I’m working as a teacher and a radiohost for a local station. I have just bought in New York your book and I’m loving it very much! In the summertime I have every week an interview of exactly one hour with a local vip. During the program I record on tape the interview with one videocamera from one point of view. Any tips how I can make an interesting youtube videoclip from it, length: less than 10 minutes. –Boelo Lutgert I recently watched the limbo video “Wisdom” example in your book. It appears they have 2 cameras during this setup; one zoomed in…

Read More

Generic Animation: Another Toy You Don’t Need

By Video Marketing, For Pros One Comment

In a Facebook thread last week after my Marketingprofs.com seminar one person bemoaned the expense of shooting live action. “Maybe post production animation is cheaper?” he wondered. Someone else jumped in and recommended Flixpress.com– a place you can get very inexpensive (sometimes free!) customized animations. I took a look, and created the sample animation above.  Although I just threw in images and titles at random, you get the idea.  Almost everything on the site is similarly slick, similarly constructed and similarly long and boring. Sure, it’s cheap, but so is fast food. Here’s the problem with generic animation:  it looks generic.  It’s…

Read More

Blogworld: the happiest place on earth!

By Video Marketing, For Pros, Press 2 Comments

Oh, wait. Maybe that’s “Disney World”. No matter. For three days, Blogworld and New Media Expo will be the happiest place on earth as thousands of bloggers pack the Los Angeles Convention Center November 3-5 for an uncharacteristic weekend of extroversion (Have you ever told a joke to a group of bloggers?  I have.  You land the punchline and it sounds like “click click click tap tap tap”.  “I heard your speech went well, Steve” someone said later.  “How would I know?” I asked.  Turns out you have to read the tweets.  But I digress…) If you’re a blogger interested…

Read More

Cuts. Just Cuts.

By Tips and Tricks, For Pros Leave a comment

Yes, you got a new editing program that does dissolves, star-shaped wipes, spiral dissolves, clock wipes digital bouncing block transitions and more. When you watch a movie, or network TV, do you see any of those effects?  No.  Why not?  Because they’re stupid.  Because they’re packed into editing software by engineers trying to bump the “feature count” to justify the price.  But just because you CAN do something doesn’t mean you should. As for dissolves, they have occasional uses, but they’re mostly from an era gone by, where people needed more time to understand that the movie just went from…

Read More

10 Things Book People Need to Know About Video

By Video Marketing, For Pros Leave a comment

I spoke this past week in New York to the Publisher’s Advertising and Marketing Association. Great location (Random House on Broadway), great sandwiches (chicken and pesto on a great baguette) and lively discussion (scroll down here for coverage) about the need for publishers to upgrade their commitment to video as a promotional tool (read:  spend more time and money.)   We talked about 10 Things Book People Need to Know about Video, but since most of them apply to most businesses, I’m reprinting them here: 1. Entertain or Die:  Nobody watches bad video.  There are too many instantly available alternatives. 2. …

Read More
Copy link
Powered by Social Snap