Don’t Start Your Video Marketing Conversation with SEO

video marketing does not equal data managementGoogle “video marketing” and you’ll get—as of this writing—2.63 BILLION hits. That’s way more than Kim Kardashian (266 million), weed (382 million), Donald Trump (1.4 billion) and, surprisingly, porn (also 1.4 billion).

Books, articles and videos (and more videos) offer you “21 Video Marketing Tools” or “5 Super Secrets” or “8 super-successful tips” every video marketer should know, all of which revolve around data manipulation: jacking your view count, tracking prospects, a/b headline testing, the latest changes to the YouTube algorithm, and reams and reams on Search Engine Optimization schemes.

Scrolling through this mass of information, you could be forgiven … Read the rest

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Better Call Saul: The Devil is in the Details

There is no better show on television than AMC’s Better Call Saul, from Vince Gilligan and Peter Gould, ex of Breaking Bad. All four seasons are spectacular, but if you haven’t watched (or even if you have) it’s worth considering what makes it great.  Great writing and acting, sure, but for me the best part of Better Call Saul is that every shot, every sequence, every episode is about intrigue- built by lensing in to the details.

Season 1, Episode 1 doesn’t start with anything as obvious as an establishing shot of a shopping mall, or a freeway sign … Read the rest

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