What’s Your Intent? (p. 25)

From How to Shoot Video that Doesn’t Suck, Page 25:

Before you shoot your next video, brainstorm a long list of why you’re doing it and how you want to treat the audience. Select the most useful thoughts from your list and keep that in mind as your intent, or purpose. Let your intent live in your mind, and your video will instantly take on a life it may not have had before.

Here’s a video I co-directed for Summer Stars Camp for the Performing Arts. Summer Stars teaches disadvantaged kids ages 11 to 14 how to … Read the rest

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How to Promote Your Product Using Video (p. 192)

From How to Shoot Video that Doesn’t Suck, Page 192:

To promote your product using video, you’ll want to intrigue a potential customer into learning more. Which means you’ll need a big idea and plenty of entertainment value. A great video grabs your attention even when you have no interest in buying the product.

Someone sent me a link to Blendtec’s “Will It Blend?” videos, which have millions of hits each. I don’t watch them because I’m endlessly fascinated by blenders.  I watch because I’m endlessly fascinated by Blendtech’s slo-mo video of blenders pulverizing things they shouldn’t, like … Read the rest

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Shoot Video that You Love (p. 26)

From How to Shoot Video that Doesn’t Suck, Page 26:

Brandon Hardesty (www.brandonhardesty.com) has made a YouTube career reenacting scenes from movies in his basement, with Brandon playing all the parts.  He’s not joking– he performs with passion, giving it everything he’s got—and he’s a good actor.

As odd an idea as it is, it works.   Brandon started as an anonymous guy in a small town, and now draws millions of viewers, has an agent and lives in LA.  Why it works is worth thinking about.

The videos are obviously well rehearsed.  The shots are planned … Read the rest

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