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A Demo Video that Works

By Tips and Tricks, Video Marketing One Comment

This  demo video from Corning gets us excited about the future of glass.  Here are some lessons you can use in your next demo video: Think about structure:  The entire piece takes place over a single “normal” day. By putting us in a “normal” environment and following another “normal” day,  the video really accentuates what’s NOT normal– all the advances in glass technology that are coming soon. (see also: Unity) Add Music:  The score keeps the piece moving. Tell a Story:  Like all good videos, this one has a clear beginning, middle and end Focus: Corning’s demo video focuses nicely…

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Video Journey to Another Brain

By For Pros Leave a comment

I’m a junkie for “different.”  Not a steady diet of weird, but an occasional jolt of something waaaayyy off beat.  A video journey, if you will.  Some of my favorite films are the ones that are so different from anything I can conceive of that I feel the total disorientation of thinking with someone else’s brain. If the best film and video transports us, these shoot us into outer space, into worlds we didn’t even know existed.  I felt that way after seeing Star Wars for the first time, or the Matrix.  Or any Miyazaki movie (try Spirited Away) or…

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Bad Video Loses in Court

By Video Marketing, For Pros Leave a comment

Before you start jury duty at LA Superior court you have to watch a training video.  If you watch the video on line at home, you can come in later on jury duty day when they play it in court.  Sounded good to me. I sat down at my desk, all set for a great video from a court system based in the Entertainment Capitol of the World.  Oops. It was awful.  Talking heads and condescending narration over what looked like bad stock footage. The narration was printed on screen to underline the tedious points.  “BE ON TIME!” it shouted,…

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Rethinking Business Videos

By Video Marketing, For Pros 3 Comments

The web accelerates cultural trends.  Movies took almost 30 years to transition entirely to color.  TV took about 5 to go from black & white to color, and more recently took 6 years to transition to HD.  Web video was born in color, and HD is the norm now. If you did business videos a few years back, you need to upgrade.  It would be nice to imagine that the videos you created for next to nothing a couple of years ago will continue to work.  But they won’t, for the same reason that most 1980s TV shows and 1940s…

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Video Changes Society

By Video Marketing, For Pros One Comment

Chris Anderson from TED gives a great talk on how video can effect what he calls “Crowd Accelerated Innovation”– how a group of people who share a common interest can show off their best efforts and desire for innovation on video, and accelerate real change. TED videos are shot simply but elegantly.  They’re almost always clear and easy to watch.  And each one is 18 minutes long.  Worth the time. Check out these posts for more: 5 Questions to Figure Out What Your Video Should Cost Hi Steve- You sometimes say that a certain video doesn’t cost much. But I…

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Obsession = Great Video

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I often wonder if an idea I have for a film or video will be interesting to people.  The answer always seems to be the same:  If I find an idea that I’m willing to really commit to, to go all out to get it done in a way that really interests ME, then invariably others will also find it interesting. Case in point:  Pogo, an Australian artists who remixes popular films into techno song and video—both of which are spectacular.  You may not like techno, (or like me, you may not be able to even imagine the kind of…

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