Videos need to be about someone doing something.
The ideal video follows the classic “noun/verb” or maybe “noun/verb/object” sentence structure Mrs. Zellermyer taught you in third grade (note: the name of your third grade teacher may vary. Hopefully it was easier for you to spell when you were 8.)
“Our cute dog” is not a video because nothing happens. Random shots of your dog lying around the house are what we in the video business call “snapshots,” as in “take out your still camera and shoot snapshots because this is not a video.”
Video requires action to hold our attention. … Read the rest